Over at Freelance switch, Shaun Crowley posted an excellent article on how to improve your publicity design. While being a designer might not be your focus, as a small-business owner you are often "forced to be your own designer". By evaluating your publicity material with his list at hand, you'll probably find some things to improve it right away.
On the off-chance that you're tired of reading about "Harry Potter and the Deathly Hallows", lets take a look at the factors that made the sale of this book such a huge succes (11 million copies in the first 24 hours!). What can you as a creative professional learn from this from a sales and marketing perspective? What elements of the marketing of the 'Harry Potter' series can you use in your own marketing? Here are five top tips to be learned from the series:
Social networks like MySpace or YouTube have changed the way people interact in a very short period of time. People from all over the world present information about themselves and their lives on their personal profiles. There's already an interesting parallel here with corporate video: productions made by companies to share a certain viewpoint. As this phenomenon grows, more and more people will take on these new ways of communicating, thus changing the way business communications are handled. So let us take a look at the current business communication practises: