Do NOT try to become a specialist

da VinciYou often read: "stick to one thing and become the best you can be". This seems to make sense: in a competitive world like ours, the person with the best skills in a certain field is best equiped to get the job. So why should you even want to be a generalist instead of a specialist? There are a few good reasons for this, especially when you operate a one-person business. Let's explore these reasons in more detail:

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Two great ways to be more creative and productive

The professional world we live in is completely different from the one our parents knew. In the days of old, most workers had a fairly simple job description. But these days are long gone, specifically in the creative professions. Take mediamusic for example: you were either a composer or an engineer. But these days - for example in writing original soundtrack music - it's not uncommon to be composer, arranger, recording artist, engineer and producer (in addition to doing marketing, management, etcetera!). So you need to keep a lot of balls in the air at the same time. Also you need to be both creative and productive at a high level. So how do you keep your brain from getting fried? How can you stay on top of all your projects, current and those that are still "incubating"? Here are two great methods with related (free!) software:

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